There’s a sudden rise in the number of people selling dictionaries in my city. Someone is at my door every week, greeting and informing me about how amazing their dictionary is and why I should buy one right away. I’m not sure why we need dictionaries all of a sudden, but they seem to be just about everywhere. Forget targeted advertising, these people think everyone is going to want whatever they’re selling. A girl stopping cars in front of a mall to do a 2 minute sales pitch, another one trying to grab the attention of people leaving the restaurant, what the hell is going on?!
Why would anyone be interested in buying a dictionary when they’re leaving a restaurant??! Selling a dictionary to people leaving a library, or to parents picking up their kids from school..makes some sense. A restaurant? NO!
The real problem is, none of these people know what they’re doing. They think they’re just doing their job and rejections are part of the daily routine. Yes there will be rejections when you’re trying to sell something, but you have to make an effort to atleast catch the right people in the right mindset.
This doesn’t stop with dictionaries. There’s a whole lot of people who have no idea what they’re doing, trying to sell stuff to people who are in no way interested in what they’re selling.
Whatever the product is, if you’re a marketer, target a tiny group of interested folks than going for the mass if you really want to lower your odds of failure.
The Problem With Dictionary Sales Girls
There’s a sudden rise in the number of people selling dictionaries in my city. Someone is at my door every week, greeting and informing me about how amazing their dictionary is and why I should buy one right away. I’m not sure why we need dictionaries all of a sudden, but they seem to be just about everywhere. Forget targeted advertising, these people think everyone is going to want whatever they’re selling. A girl stopping cars in front of a mall to do a 2 minute sales pitch, another one trying to grab the attention of people leaving the restaurant, what the hell is going on?!
Why would anyone be interested in buying a dictionary when they’re leaving a restaurant??! Selling a dictionary to people leaving a library, or to parents picking up their kids from school..makes some sense. A restaurant? NO!
The real problem is, none of these people know what they’re doing. They think they’re just doing their job and rejections are part of the daily routine. Yes there will be rejections when you’re trying to sell something, but you have to make an effort to atleast catch the right people in the right mindset.
This doesn’t stop with dictionaries. There’s a whole lot of people who have no idea what they’re doing, trying to sell stuff to people who are in no way interested in what they’re selling.
Whatever the product is, if you’re a marketer, target a tiny group of interested folks than going for the mass if you really want to lower your odds of failure.
Enough said.